Doritos is turning its triangular-shaped chips square to celebrate the launch of ‘A Minecraft Movie,’ which opens in cinemas on 4 April.

Actually, it’s not. However, a new on-pack promotion gives shoppers the chance to win up to £10,000 if they uncover a digital square Doritos chip when they scan a QR code, register and enter their pack code. Other prizes include A Minecraft Movie cinema tickets and merchandise.

The promo will be available across the brand’s core flavours – Chilli Heatwave, Cool Original and Tangy Cheese – in 180g, 140g and 70g price-marked packs from 17 February until 13 April.

The collaboration also sees two new flavours roll out: The Creeper Vinegar and The Ghast BBQ. These will be available from 27 January in custom 180g A Minecraft Movie-themed packaging and supported by a multi-million-pound media campaign, including digital, social and PR, in addition to an all-new TV ad.

The new flavours will transition into permanent offerings after the film’s launch.